Dirt Devil Packaging

At Dirt Devil Vacuums, I led the design and development of a wide range of packaging, labels, POP displays, and merchandising materials. From initial product concept through to print and production, I collaborated closely with Product Managers, Creative Teams, and CGI & Engineering departments to deliver optimized solutions. My focus was on ensuring alignment with brand identity while effectively addressing consumer needs. Strategically highlighting key product information was integral to driving engagement and supporting record-breaking sales growth.